Amazon Trials AI-Generated Audio Summaries for Products, Bolstering Tech Giants’ AI Expansion

() -Amazon is testing AI-powered short-form audio summaries on select product detail pages, the e-commerce giant said on Wednesday, as tech companies continue to integrate artificial intelligence across their platforms.

The new feature offers summaries about products based on an AI-driven analysis of product details, customer reviews, and other related information from the internet.

Currently available for a subset of U.S. customers, the company plans to expand to more products and customers in the coming months.

Users can access these audio summaries by tapping the “Hear the highlights” button in the Amazon shopping app.

Amazon has stepped up its efforts to integrate AI throughout its operations, recently giving new life to Alexa+, its voice assistant technology driven by generative artificial intelligence.

The firm has incorporated tools like Rufus, an AI-driven shopping aide that addresses numerous purchase inquiries, along with Shopping Guides offering advice and suggested products, directly into its site.

Technology firms have been quickly rolling out artificial intelligence solutions to customers, driven by the success of OpenAI’s ChatGTP chatbot.

In the previous month, OpenAI enhanced ChatGPT’s web searching features to better assist users with online shopping through tailored product suggestions featuring images, customer feedback, and immediate purchasing options.

Major tech companies like Google and Meta continue to introduce numerous AI-powered enhancements and updates throughout their product lines.

(Kritika Lamba reported from Bengaluru; editing by Tasim Zahid)